Building on their 'Don't Hold Back' global campaign, highlighting extraordinary women living in the Middle East, Häagen-Dazs wanted to rename iconic ice cream products in the UAE to honour influential women. The brand entrusted us with the creation of a dedicated UAE-led activation designed for global impact in celebration of International Women's Day.

Project: Häagen-Dazs ‘Don’t Hold Back’ International Women’s Day Campaign
End Client: Häagen-Dazs (General Mills)
Agencies: PRM+NaF+THEM AGAIN

Link to Video: https://vimeo.com/911979965