Renowned actor and aspiring filmmaker Idris Elba embarks on an adventurous 750-mile road trip in the new Jaguar XE, touted as the most fuel-efficient Jaguar to date. Documenting his journey from London to Berlin during winter, Idris tests the fuel economy of Jaguar’s latest sports saloon while experiencing cutting-edge technology and driver aids across four countries.

Project: Idris Elba London-to-Berlin Jaguar XE Road Trip
End Client: Jaguar
Agency/Production: Shine North
Film Services: NaF+WW Services (NEEDaFIXER)

Link to Video: https://vimeo.com/149851063