In a landmark development for the world of motorsports, NEOM joined hands with the Mercedes-Benz EQ Formula E Team as a Principal Partner. We were entrusted with the task of crafting and disseminating the announcement globally through a strategic media campaign, creative content, and a hero film.

Project: NEOM and Mercedes-Benz EQ Formula E Sponsorship Announcement Campaign
End Client: NEOM
Agencies: PRM+NaF+THEM AGAIN

Link to Video: https://vimeo.com/720228929