We were entrusted with expanding the Emirate's presence in key source markets through an integrated strategy encompassing trade representation and PR. From a trade standpoint, we manage marketing agreements, and engage in collaborative initiatives with key stakeholders. Our PR efforts include campaigns, media relations, corporate profiling, speaker opportunities, broadcast interviews, press trips and influencer marketing, all contributing to increased bookings and solidifying Ras Al Khaimah's reputation as a premier destination for discerning travellers. Our creative team were also honoured to produce the destination’s first brand film.

Project: Comprehensive PR and Travel Trade Representation in UK/Ireland Markets
End Client: Ras Al Khaimah Tourism Development Authority (RAKTDA)
Agencies: PRM+NaF

Link to Video: https://vimeo.com/164473705