THE RIG. is a world-first adventure tourism destination to be built on an offshore platform in the Arabian Gulf. Tasked with the announcement of its Masterplan, PRM worked on developing and executing a multifaceted launch campaign, encompassing strategic communications, PR, social media strategy and campaign roll-out.

Project: Integrated Masterplan Launch Campaign for THE RIG.
End Client: THE RIG.
Agencies: PRM (Communications & Social Media), Valtech, Bucharest Studios